Avo x Segment
Ensure your team can trust the data that flows through Segment.
How do Segment and Avo work together?
With Avo, developers get detailed instructions on how to implement Segment events and tools to validate that the implementation is according to spec.
Understand the state of your Segment implementation
You can use the Avo Inspector to get a report of the state of your current Segment implementation and alerts for new issues. Use the report to prioritize issues to fix using the branched workflows in Avo.
With Inspector you get alerts on new issues in the data sent to Segment. That way you’ll never miss important issues in your data like when an unexpected event or property is accidentally pushed to your production Mixpanel project.
Collaborate with your team on your Segment tracking plan
Avo is the single source of truth for your Segment tracking plan, that replaces the typical tracking plan spreadsheet. Folks from data, product and engineering use the branched workflows in Avo to collaborate on designing metrics to for example visualise in your analytics tool or trigger campaigns in your messaging tool – and the event structures needed to build the charts.
Include descriptions and screenshots with your events to help your entire organization understand what the Segment data means.
Never doubt your Segment data again
Avo generates implementation instructions and type-safe code based on your tracking plan and provides validation tools. That makes sure your tracking plan is always in sync with implementation and Segment events are implemented exactly as planned.
That way you can trust that your Segment data is correct and can confidently make decisions based on it.
Keep your tracking plan in sync with Segment Protocols
Automatically publish your tracking plan from Avo to Segment Protocols to enrich your Segment data with descriptions and categories from Avo.
Events and properties that are published to Segment Protocols are automatically marked as planned and you don’t have to worry about configuring them in Protocols before being able to use them in your downstream tools.