Avo x mParticle
Ensure your team can trust the data that flows through mParticle.
How do mParticle and Avo work together?
With Avo, developers get detailed instructions on how to implement mParticle events and tools to validate that the implementation is according to spec.
Understand the state of your mParticle implementation
You can use the Avo Inspector to get a report of the state of your current mParticle implementation and alerts for new issues. Use the report to prioritize issues to fix using the branched workflows in Avo.
With Inspector you get alerts on new issues in the data sent to mParticle. That way you’ll never miss important issues in your data like when an unexpected event or property is accidentally pushed to your production mParticle project.
Collaborate with your team on your mParticle tracking plan
Avo is the single source of truth for your mParticle tracking plan, that replaces the typical tracking plan spreadsheet. Folks from data, product and engineering use the branched workflows in Avo to collaborate on designing metrics to for example visualise in your analytics tool or trigger campaigns in your messaging tool – and the event structures needed to build the charts.
Include descriptions and screenshots with your events to help your entire organization understand what the mParticle data means.
Never doubt your mParticle data again
Avo generates implementation instructions and type-safe code based on your tracking plan and provides validation tools. That makes sure your tracking plan is always in sync with implementation and mParticle events are implemented exactly as planned.
That way you can trust that your mParticle data is correct and can confidently make decisions based on it.