Google Analytics and Avo go together like toast and avocados. Use Avo to collaborate on your tracking plan with your team. You can design exactly how your events and properties should look, before they are implemented and sent to Google Analytics.
With Avo, developers get detailed instructions on how to implement Google Analytics events and tools to validate that the implementation is according to spec.
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Destinations
Avo x Google Analytics
Avo integrates seamlessly with Google Analytics.
Ensure your team can trust your Google Analytics data to make product decisions.
Ensure your team can trust your Google Analytics data to make product decisions.
How do Google Analytics and Avo work together?
USE CASES
Understand the state of your Google Analytics implementation
You can use the Avo Inspector to get a report of the state of your current Google Analytics implementation and alerts for new issues. Use the report to prioritize issues to fix using the branched workflows in Avo.
With Inspector you get alerts on new issues in the data sent to Google Analytics. That way you’ll never miss important issues in your data like when an unexpected event or property is accidentally pushed to your production Google Analytics project.
Collaborate with your team on your Google Analytics tracking plan
Avo is the single source of truth for your Google Analytics tracking plan, that replaces the typical tracking plan spreadsheet. Folks from data, product and engineering use the branched workflows in Avo to collaborate on designing metrics to visualise in Google Analytics and the event structures needed to build the charts.
Include descriptions and screenshots with your events to help your entire organization understand what the Google Analytics data means.
Never doubt your Google Analytics data again
Avo generates implementation instructions and type-safe code based on your tracking plan and provides validation tools. That makes sure your tracking plan is always in sync with implementation and Google Analytics events are implemented exactly as planned.
That way you can trust that your Google Analytics data is correct and can confidently make decisions based on it.
