Avo is proud to partner with Segment, an industry-leading customer data platform collecting user information across all digital touchpoints and providing a unified view of every person across each tool in your growth stack.
We’re changing how PMs, devs and data scientists collaborate to plan, track and govern their product analytics. Our best-in-class suite includes branched workflows, peer reviews, in-app debuggers, CLI tools, and a clean tracking plan UI for superior data design.
Segment is a customer data platform (CDP) democratizing access to reliable data for all teams, unifying user records, and routing customer data into any system where it’s needed. Used by over 20,000 companies like Taxfix to make real-time decisions, accelerate growth, and deliver compelling user experiences.
How do Segment and Avo work together?
Segment and Avo go together like toast and avocados. Design, implement, and collaborate on your tracking plan in Avo. Send event metadata like descriptions, property types, and optionality to Segment to superpower your user insights across your martech ecosystem.
Using the best solution for each problem should always be a best practice. By using Avo in conjunction with Segment, you get best-in-class data quality and governance with the best-in-class Customer Data Platform.
Avo provides teams with a user-friendly interface for all teams to converge on analytics planning, implementation, and governance. Clearer work means more efficient deliverables: ship analytics in hours, not weeks.
Auto-Publish to Protocols
Automatically publish your updates to Segment’s Protocols tool each time you merge a branch in Avo. Information is always readily available and up-to-date for every team member.