Team vs Enterprise: What’s the right Avo plan for your organization?

Every organization using data to power their decisions depends on reliable event data. But when you look under the hood, most are still battling a familiar tradeoff: moving fast and breaking data, or enforcing governance and slowing everyone down.

At Avo, we believe you shouldn’t have to choose. That’s why we’ve built our plans around how teams actually scale: Structure, standards and collaboration and then – as teams and companies scale – growing into more automated enforcement of governance and ownership.

We offer two configurable paid plans — Team and Enterprise — each designed to help you manage tracking confidently at every stage of maturity.

Here’s how they compare, and how to know when it’s time to move up.

At a glance: Team vs Enterprise

Team: Structure, standards and collaboration for fast-growing teams

The Team plan is perfect for product, engineering, and analytics teams that want to level up from chaotic workflows and ungoverned spreadsheets to a streamlined collaboration. 

What you get:

A single source of truth tracking plan, where your team can collaborate on planning, implementing and verifying analytics events. 

5 Editor seats and unlimited view seats

Up to five users can draft, review, and approve changes to your tracking plan. This is usually enough for a small organization or a single product team managing tracking changes across product and engineering.

Approval workflows and automated branch audits 

Your team can draft schema changes on branches, receive automated feedback on naming conventions and other data design standards. Impacted stakeholders and owners are visible and their review can be manually requested as well as individual teammates.

Schema sync to up to 5 downstream schema registries

Avo makes it easy to keep your tracking plan in sync with your analytics tools and powering downstream validation. 

With the Team plan, you can sync to up to 5 downstream schema registries. If you’re working across more environments or tools, the Enterprise plan gives you unlimited flexibility. 

Learn more about schema sync destinations →

Implementation tools

All viewers in Avo have access to implementation instructions for tracking plan changes, ensuring seamless alignment between data-spec and dev spec. 

Avo Codegen, a powerful tool that generates clean, type-safe tracking code based on your tracking plan, is also available on all plans. 

For customers leveraging Avo Codegen, all editors are able to pull Avo-generated code, and additional Codegen-only slots can be purchased for engineers that don’t need to edit the tracking plan.

Learn more about Avo Codegen → 

Inspector: 100K events/month

Avo Inspector gives you a live view of your event data quality — so you can stop chasing bugs and start fixing them.

The Team plan includes 100,000 observed events per month. This allows you to get a snapshot of your tracking health but for continuous observability you’ll probably need additional volume.

Inspector scales with volume, not seats, so you can add more event coverage as you grow without worrying about headcount.

Learn more about Avo Inspector →

Enterprise: Governance for scale and complexity

There’s a moment in every company’s data journey where you’re not just tracking what’s happening in one product anymore. You’re connecting dots across brands, markets, and teams. You want to spot patterns, steer strategy, and actually trust the data behind your biggest decisions.

But scaling governance to ensure consistent data across your organization? That’s where things often fall apart. If the only way to ensure data quality is by controlling every detail yourself, the system doesn't scale.

The Enterprise plan provides the structure and tooling to grow. It unlocks a system that keeps quality high and teams unblocked – at scale.

You might be ready for Enterprise if:

• You manage multiple products, markets, or brands
• You need to enforce naming and tracking standards org-wide
• You want individual teams to move fast, but with governance in place
• You’re syncing data across a complex stack with many destinations
• You want full observability into tracking across platforms and environments

What Enterprise unlocks:

Governance without bottlenecks

Enterprise introduces:

• Enforceable admin approvals for schema changes
• Protected branches to restrict edits on critical schemas
• Custom naming rules and validations to enforce global consistency

This means you can set tracking standards once, and trust they’ll be followed — even when you’re not reviewing every branch.

Enforced ownership

On the Enterprise plan, stakeholders can be required reviewers on schema changes impacting them, and are pulled in automatically for review. Event ownership can also be enforced to ensure no new event is created without clear accountability. This ensures ownership and accountability is baked into the workflow without manual overhead.

Avo is the true foundation for our data solutions. Before Avo, aligning data collection across brands took months. Now, it takes about a week.

— Cathy Wong, Senior Data Governance Manager, Delivery Hero

Inspector at scale

Enterprise includes 1 million events/month through Inspector, with the ability to scale far beyond that.

This allows you to validate:

• Every event sent across platforms and environments
• Implementation health in real time
• The quality and integrity of data powering your dashboards

You’ll have full observability — not just spot checks.

Enterprise-grade support and security

Includes:

• SAML SSO and Google Login enforcement
• SOC2 Type II compliance
• Audit logs
• Dedicated Customer Success Manager
• Priority support SLAs

How Avo pricing works

Avo’s pricing is designed to grow with your team, your product, and your data needs — no surprises, just straightforward scaling.

Here’s how it breaks down:

1. Data planning: Editor and admin seats.
   These provide full access to propose and review changes to your tracking plan, manage schema syncs, and collaborate on implementation workflows.
   
2. Implementation: Codegen slots.
   With Codegen-only slots, engineers can pull generated tracking code as needed. These are billed based on active monthly usage, making it a cost-effective way to scale engineering adoption.
   
3. Observability: Event volume
   Each plan includes a set number of events observed per month through Inspector. If you need more, you can easily add extra volume without upgrading your whole plan.

Volume discounts.

The bigger your event volume or team size, the more favorable your price per unit becomes. This is especially helpful for Enterprise customers managing data across multiple brands, markets, and tools.

Reach out to our team to learn more about pricing tiers and custom plans.

Not ready to commit? Start with the Free plan

If you're just exploring Avo, start with our Free plan, no credit card required.

You’ll get:

• 2 editor seats
• Codegen access
• Schema sync to 2 destinations
• Inspector for 5,000 events/month
• Branched workflows, naming rules, and documented ownership

It’s the fastest way to get out of the spreadsheet and into structured, scalable tracking.
👉 Start for free

Let’s talk

If you’re thinking about how to scale tracking without creating bottlenecks, we’d love to show you how Avo can help.

Whether you're ready for Enterprise or want to start small, we can structure a plan that fits your goals.

👉 Book a demo and let’s talk.