Avo x Adobe Analytics
Ensure your team can trust your Adobe Analytics data to make product decisions.
How do Adobe Analytics and Avo work together?
With Avo, developers get detailed instructions on how to implement Adobe Analytics events and tools to validate that the implementation is according to spec.
Understand the state of your Adobe Analytics implementation
You can use the Avo Inspector to get a report of the state of your current Adobe Analytics implementation and alerts for new issues. Use the report to prioritize issues to fix using the branched workflows in Avo.
With Inspector you get alerts on new issues in the data sent to Adobe Analytics. That way you’ll never miss important issues in your data like when an unexpected event or property is accidentally pushed to your production Adobe Analytics project.
Collaborate with your team on your Adobe Analytics tracking plan
Avo is the single source of truth for your Adobe Analytics tracking plan, that replaces the typical tracking plan spreadsheet. Folks from data, product and engineering use the branched workflows in Avo to collaborate on designing metrics to visualise in Adobe Analytics and the event structures needed to build the charts.
Include descriptions and screenshots with your events to help your entire organization understand what the Adobe Analytics data means.
Never doubt your Adobe Analytics data again
Avo generates implementation instructions and type-safe code based on your tracking plan and provides validation tools. That makes sure your tracking plan is always in sync with implementation and Adobe Analytics events are implemented exactly as planned.
That way you can trust that your Adobe Analytics data is correct and can confidently make decisions based on it.